Expo “Buongiorno Italia” 2018 in Moscow

Our company has participated from 8th to 11th December 2018 at the 3rd edition of the Made in Italy fair, held in the pavilions of the Kremlin Handling, in the central Red Square in Moscow.

The event was organized by Prima Strada Agency in collaboration with ENIT of Moscow, and was sponsored by the Moscow Government, the Duma, and the Moscow Departments of Culture, Sports and Tourism.

The program included a series of conferences, round tables, B2B and B2C meetings, fashion shows and entertainments related to the Russian and Italian culture, as well as the presentation of Italian companies in the tourism, spa, wedding, gastronomy sectors, of fashion and cosmetics. Within this last sector, that of our reference, a preview presentation was made of the Cosmoprof of Bologna 2019, which has now become an extremely important reference point in the world for cosmetology.

Particularly interesting were the meetings with the Italian Consul General in Moscow dr. Francesco Forte, with ENIT Executive Director dr. Giovanni Bastianelli, and with dr. Pier Paolo Celeste, director of ICE (the Foreign Trade Institute in Moscow), who provided excellent indications to promote the internationalization of Italian companies in Russia and related countries.